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Whether you're a sales leader, manager, or rep, metrics are key to your success. They help you evaluate the performance of the business, team, and individual contributors.

Let's say you're preparing for a meeting with your VP of Sales. In this meeting, you need to provide an update on yo

This statement isn't even remotely controversial, shocking, or insightful, but it's still true: 

Businesses sell products and services to make money. Sales — at its core — is the pursuit of profit, so naturally, companies need a pulse on what it takes to get there.